It’s also possible to maximize the impact of IAPs by combining them with other revenue streams. When developers target high-value and long-term users, a conversion rate as low as 2% can make your app profitable - a feat that just 0.01% of apps achieve. Whatever product or service is being sold, IAPs are a remarkably effective monetization method. Unlocking a full version of a trial product.For non-gaming apps, IAPs can include everything from signing up for a meditation app subscription, to buying movie tickets.Īcross both non-gaming and gaming apps, some examples of in-app purchases include: Non-gaming apps use a similar mechanism, though often in the form of subscriptions or real-word transactions. In 2020, In-app purchases remain a primary revenue driver for free-to-play mobile gaming - users can download and play apps for free before making optional purchases from the App Store or Google Play storefronts.
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